Rebranding Crossfit Bournemouth
Brand Identity | Logo Design | Naming & Messaging | Social Feed Design | Photography
Having been in operation for 12 years, CrossFit Bournemouth had been running classes and competitions, keeping hold of a solid and dependable client base through the internationally recognised CrossFit affiliation.
Following success through the CrossFit brand and gym set-up, Covid saw the gym shut but new opportunities arose. Existing clients stayed on board and the online offering of the business expanded. Owner and head coach Martyn Lever wanted to expand and capitalise on the increasing online success, which gave for a great cause and opportunity for a completed rebrand of the business.
Martyn contacted me to carry out a rebrand with a bold vision to create a brand identity system, digital strategy and design language that would help the business align with future goals and targets.
Unleash Your Potential
'Unleash Your Potential' became our direction to help build the rebrand. Using functional fitness and world-class coaching at the core of the business allowed us to directly target clients wanting to reach a higher purpose in fitness and life in general.
Complete Brand Journey
Developing and implementing the design strategy across all parts of the brand journey with a complete identity system, social channels, physical signage and appeal design for online and gym retail.
The rebrand allowed us to offer our services to a wider market and show people that anything is possible. Working with Danny meant we could have someone outside the business look in from another perspective and help us create a business and brand we wanted to become.
A cleaner brand and image allowed for more crisp media channels, website design, and generally a better-looking business and branding to help a larger audience.