The Original Craft Beer Shandy
Brand Strategy | Creative Direction | Logo Design | Packaging
Back in the summer of 2018, the Shandy Shack guys started sharing their passion for shandy, building a pop-up bar from upcycled materials and went on tour with the best shandies they'd created. Since then Shandy Shack has been successfully supplying bars, restaurants, and festivals around the UK with their own IPA Shandy
After two years of growth and thousands of shandies later, they had outgrown their brand identity. My work started by showing the team how a rebrand could match their future goals, vision for the brand, and the business as a whole.
In 2020 I created an entirely new identity for Shandy Shack that is distinctive, better representing the business, their values, goals, and the brand they want to become. We have now implemented the new branding across all forms of packaging, social, point of sale, and signage.
The rebrand also involved the launch of a new flavour, the Elderflower Larger Top.
Section of the brand guidelines
We had the pleasure of working with Danny on Shandy Shack’s rebrand during summer 2020. Danny brought a much-needed dose of creativity to the project, delivering a strong, distinctive visual concept that has opened important doors for our company. Thanks to his collaborative and flexible approach, we were empowered to contribute throughout the process and to honestly share all of the nuances of our brand. Since launching the rebrand, we have won listings with major retailers, who have explicitly complimented our new identity as part of their feedback.