A new look for Jungle Fit to target a new client base. 

Brand Identity, Brand Positioning & Marketing Assets.

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Jungle Fit is an online, no-nonsense, personal training platform headed up by successful trainer Rob Dunlop. 

The Jungle Fit brief was clear and ambitious, to redefine the overall look and feel to target a performance-based client. We created a graphic system and a number of brand marks that could be used seamlessly throughout all customer touchpoints and collateral. This created a fresh and bold aesthetic conveying the new path for performance, that reflects the brand's ambitions and goals.

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