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EYE NEPAL

Establishing a new charity that provides education to children in Nepal

Brand Identity | Logo Design | Website Design | Marketing Collateral

 

EYE Nepal is a small charity dedicated to enhancing the life opportunities of the poorest children in rural districts of Nepal through better early years education. They work in partnership with local municipalities in rural regions of Nepal that provide back-to-back funding for different projects.

 

Eye Nepal believes that education is the way to unravel the chains of poverty. We seek to attract and retain children at school at a young age, to properly prepare them for later years of primary education and to improve their chances of success once there. 

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Explore The Unseen

The lads contacted me to create a brand identity that represented everything they envisioned. After a facilitated discovery and brand strategy session, we mapped the vision and meaning behind why the brand should exist.

What makes GRITT special is the aspiration to inspire, to do better for mental health and highlight the importance of a simple chat or checking in with your friends, around the campfire or just over the phone. With triggering brand callouts and making sure that the logo worked on pretty much anything (you sure have tested that lads), we created a brand to launch into the outdoor and camping market with a bang.  

Come next summer, the team plan to continue the monthly campouts around the UK and launch the 4x4 and SUP tours. 

 

Together we worked on; naming, messaging, product design and full brand identity. The pleasure has been all mine lads. I loved being involved in bringing this one to life and I'm excited to see how you make this a great success. 

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Bringing the Brand to Life

Working with the team at GRITT, we worked on capturing the products in action, the community building around the brand and the epic locations that the boys find themselves in, through photography and videography.

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FILL YOUR LIFE WITH ADVENTURE, NOT THINGS.

HAVE STORIES TO TELL NOT STUFF TO SHOW

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GRITT Explorer 2021 10’6″ Inflatable SUP Board

Paddle board product design. The GRITT Explorer is the brands first SUP board with more bespoke designs and different types of bourds to come in the future. 

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Logo Design Pack for Social and Apparel Range

I also created a number of graphic elements and logo lockups to work across social media layouts and for the team to build the apparel range.

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As a start up business we wanted to make an impact for our brand from the get go. We contacted  Danny and his portfolio of work really stood out. He created the exact visual style we wanted and how we wanted to be perceived. Clean, modern, personal and professional, but with big impact.

 

After an in-depth strategy session, Danny crafted a visual direction that just made sense for us personally and the business as a whole. He really brought everything to the table. The way he presented his work to us was incomparable, a whole brand came to life in front of us and the whole process, was so simple, yet so perfect.

We honestly wouldn’t be the brand we are today without Danny, and every step of our journey will now have Danny as part of it, as we continue to work together in the future.

GEORGE LONG
CO-FOUNDER, GRITT OUTDOORS