Creating a brand identity around an already strong community
Brand Strategy | Branding | Brand Positioning
Being well know for all things strength and powerlifting, this rebrand has helped target a larger audience group whilst keeping the core values of the brand at heart.
180 has a great community spirit, seeing strength and fitness as a path to a fuller healthier life. With world-class coaching; training and nutrition programs, empathy, and tough love, they aim to empower members and improve whole-body health and sporting performance.
I worked with the 180 team on a new brand strategy and implementing the new branding to fit the business goals.
The goal was to soften the overall look and feel, whilst keeping the perfect customer in mind. We implemented the design strategy to work in all customer touchpoints, from the gyms new sits and social channels.
From the very first phone call to the final product, Danny has been amazing.
Changing our logo after 6 years due to us growing to a multi-site gym operation was a nervous journey - until we spoke to Danny, his ability to listen, understand and turn our vision into a reality was superb. He really spent time getting to the bottom of who we are and where we want to take the business. We’re extremely happy with the final branding!